About

As people, our identities are expressed through our actions and possessions.

Our possessions hold emotional value and express to the world who we are and what we stand for.
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While being essential accessories, bike helmets have been perceived as impersonal and uncool to many urban cyclists, including me who've been a reckless rider from the earliest times.

By turning a security constraint into a unique statement of authenticity through a collaborative process, Boredkid Utilities addresses a need for self expression and practicality, drawing inspiration from someone’s layers of identity and my visual language.

In a world that is actively trying to shrink and punish individuality, let's be loud about ourselves.

From north side Paris, my name is HONTIL.

[Protect] your mind.